Simplify Healthcare Technology is firmly committed to protecting your privacy. We’ve created this Cookie Policy so that you can understand what cookies we use on our site and why we use them. By continuing to use our site, you are agreeing to our use of cookies.

Cookies explained

A “cookie” is a small piece of data that a website can send to your browser, which may then be stored on your system. All cookies have expiry dates in them that determine how long they stay in your browser. Cookies can be removed in two ways: automatically, when they expire or by manually deleting them. We’ve included information below on how you can manage and delete cookies.

The cookies we use

We use Google Analytics cookies on our site to enable us to track visitor behavior and measure site performance. This helps us to improve the way our site works, for example, by ensuring that visitors can find what they are looking for easily.

All the data contained in our cookies is completely anonymous and does not contain any personally identifiable information. More information about Google Analytics cookies can be found at: https://support.google.com/analytics/answer/6004245?hl=en

We do not use flash cookies (sometimes known as local shared objects) and we do not allow third-party advertising networks to use cookies on our site to behaviorally target advertising to our visitors.

How to manage and delete cookies

Cookies are easy to manage or delete. You can either manually manage your cookies or use third party tools such as Google Analytics opt-out browser add-on to do this. Google Analytics opt-out browser add-on can be downloaded at: https://tools.google.com/dlpage/gaoptout.

To manually delete cookies:

  • On the Start screen, tap or click Internet Explorer to open Internet Explorer.
  • Swipe in from the right edge of the screen and then tap Settings. (If you’re using a mouse, point to the lower-right corner of the screen, move the mouse pointer up and then click Settings.)
  • Tap or click Options and then, under History, tap or click select.
  • Select the Cookies check box and then tap or click Delete.

To block cookies:

  • Open the desktop and then tap or click the Internet Explorer icon on the taskbar.
  • Tap or click the Tools button and then tap or click Internet options.
  • Tap or click the Privacy tab and under Settings, move the slider to the top to block all cookies and then tap or click OK.

To customize cookie settings:

  • Open the desktop and then tap or click the Internet Explorer icon on the taskbar.
  • Tap or click the Tools button and then tap or click Internet options.
  • On the Privacy tab, do one or more of the following:
  • To set what types of cookies are blocked or allowed, move the slider.
  • To block or allow specific websites, tap or click Sites.
  • To import a privacy preferences file, tap or click Import.
  • To override your privacy settings for certain types of cookies, tap or click Advanced.
  • To reset privacy settings to their original level, tap or click Default.
  • When you’re done making changes, tap or click OK.

If you choose to block or delete our cookies, you will still be able to browse our site.

More information on the individual cookies we use and the purposes for which we use them is set out below.

Cookie key Domain Duration Description
__utm aGoogle Analytics 2 years from set/update This cookie distinguishes between site visitors and sessions and is used to calculate new and returning visitor statistics. The cookie is updated every time data is sent to Google Analytics.
__utmb Google Analytics 30 minutes from set/update This cookie determines new sessions and visits to our site. It is used to track page views and visitor behavior such as time spent on pages. The cookie is updated every time data is sent to Google Analytics.
__utmc Google Analytics Expires at end of browser session This cookie is used to monitor how long visitors stay on our site.
__utmz Google Analytics 6 months from set/update This cookie collects information about how and when a visitor hits our site for the first time. It helps identify search engine used, links clicked, keywords, and location. Updated every time data is sent to Google Analytics.
__utmv Google Analytics 2 years from set/update Helps create custom visitor segments to analyze behavior such as video plays, searches, or PDF downloads. Updated each time data is sent to Google Analytics.
_ga Google Analytics 2 years This cookie helps distinguish users.
_gat Google Analytics 10 minutes This cookie helps throttle request rate.
__cf_bm .hubspot.com 1 hour Used to detect bots and protect the website from malicious traffic.
__cf_bm .hubapi.com 1 hour Helps detect unnatural traffic patterns to protect the site from bots.
__hssc .simplifyhealthcare.com 1 hour Manages session count and timestamps for HubSpot analytics.
__hssrc .simplifyhealthcare.com Session Detects whether a user restarted their browser during a session.
__hstc .simplifyhealthcare.com 6 months Main HubSpot tracking cookie storing visit timestamps and session history.
_cfuvid .hsforms.com Session Helps manage security and prevent abuse by keeping sessions consistent across visits.
_cfuvid .hubspot.com Session Helps Cloudflare maintain session security and reliability across page requests.
_fbp .simplifyhealthcare.com 3 months Enables Facebook/Meta remarketing and ad performance measurement.
_ga .simplifyhealthcare.com 1 year Identifies unique users for analytics reporting and website performance measurement.
_ga_NGNR4S1SGX .simplifyhealthcare.com 1 year Used by Google Analytics to store a unique session ID and help measure website usage and performance.
_gat_UA-* .simplifyhealthcare.com 1 minute Limits how often Google Analytics sends data to reduce tracking load.
_gcl_au .simplifyhealthcare.com 3 months Used to measure the effectiveness of online advertising and marketing campaigns.
_gcl_ls simplifyhealthcare.com Never Stores Google Ads click and campaign data in local browser storage.
_gid .simplifyhealthcare.com 1 day Tracks how visitors use the site across different pages.
_lfa .simplifyhealthcare.com 1 year Used to detect company-level visitor data for sales and B2B analytics (Leadfeeder).
_lfa_expiry simplifyhealthcare.com Never Stores expiration metadata for Leadfeeder tracking.
_reb2bgeo .simplifyhealthcare.com 20 days Stores basic geographic data for B2B visitor profiling.
_reb2bloaded .simplifyhealthcare.com < 1 minute Used to load B2B visitor tracking services like ZoomInfo Reveal.
_reb2bsessionID .simplifyhealthcare.com 1 hour Tracks a visitor session as part of ZoomInfo Reveal’s analytics.
_reb2buid .simplifyhealthcare.com 1 year Assigns a unique identifier to help identify business visitors.
_zitok .simplifyhealthcare.com 1 year Used for tracking and attribution, likely tied to ZoomInfo or analytics.
ApplicationGatewayAffinity simplifyhealthcare.com Session Used to maintain a stable browsing session by directing traffic to the same server.
ApplicationGatewayAffinityCORS simplifyhealthcare.com Session Helps keep a user connected to the same server during their visit for stability and performance.
bcookie .linkedin.com 1 year Identifies browsers for advertising and LinkedIn analytics.
ga* .simplifyhealthcare.com 1 year Used by Google Analytics to store session and usage data.
hjSession* .simplifyhealthcare.com 1 hour Maintains anonymous session data to help understand website usage patterns.
hjSessionUser* .simplifyhealthcare.com 1 year Helps identify repeat visitors for behavioral analytics (Hotjar).
hubspotutk .simplifyhealthcare.com 6 months Tracks user identity within HubSpot for marketing and form submissions.
lastExternalReferrer simplifyhealthcare.com Never Stores the previous external website source.
lastExternalReferrerTime simplifyhealthcare.com Never Records when a visitor last came from an external site.
li_gc .linkedin.com 6 months Stores cookie consent preferences for LinkedIn services.
lidc .linkedin.com 1 day Ensures proper routing and performance for LinkedIn features.
rc::a google.com Never Helps detect and prevent spam and abuse via Google reCAPTCHA.
rc::c google.com Session Helps temporarily verify whether a user is a bot for reCAPTCHA security.
sbjs_current .simplifyhealthcare.com Session Tracks the user’s current marketing source or referral path.
sbjs_current_add .simplifyhealthcare.com Session Records current traffic source (campaign, referrer, etc.) for analytics reporting.
sbjs_first .simplifyhealthcare.com Session Saves the first referral source used by the visitor for long-term analytics.
sbjs_first_add .simplifyhealthcare.com Session Records first-time traffic source to understand how visitors initially discovered the website.
sbjs_migrations .simplifyhealthcare.com Session Tracks how a user first arrived on the website to improve attribution and analytics.
sbjs_session .simplifyhealthcare.com 1 hour Tracks the user’s active session to analyze how visitors use the site.
sbjs_udata .simplifyhealthcare.com Session Stores non-personal browsing source data for analytics insight.
test_cookie .doubleclick.net 15 minutes Checks if the browser accepts cookies before ads are loaded.
topicsLastReferenceTime simplifyhealthcare.com Never Stores timestamp of topic-based browsing or interactions.
visitorId ws.zoominfo.com 1 year Identifies the company or visitor for ZoomInfo Reveal analytics.
wpEmojiSettingsSupports simplifyhealthcare.com Session Checks whether the browser supports emoji rendering for UI consistency.
ziPendingTelemetry simplifyhealthcare.com Session Used to store tracking events temporarily until they can be sent.